DM Tracker is a tracking and analytics tool for Instagram DM sales. It helps you stay on top of every conversation so no lead falls through the cracks.
Here's what it does and what it doesn't do.
What DM Tracker Does
Tracks your outreach: Log every cold DM you send so you know exactly who you've messaged and when
Automates follow-up reminders: Leads appear on your follow-up board when it's time to reach out again (based on your custom stage timings in hours or days)
Tracks reply rates: See which outreach messages get the most responses so you can double down on what works
Organizes leads with tags: Tag contacts as "Hot Lead," "Call Booked," "Converted," etc. and filter your board by tag
Gives you team analytics: Track individual and team performance with detailed statistics
Works with ManyChat: Automatically tracks leads who receive or reply to your ManyChat automations
What DM Tracker Does NOT Do
It does not send DMs. You send messages manually through Instagram (or through ManyChat automations within the first 24 hours).
It does not automate follow-up messages. Instagram's API has a strict 24-hour window - after 24 hours, no automated messages can be sent. This is a Meta/Instagram rule, not a DM Tracker limitation. That's exactly why DM Tracker exists: to tell you who needs a follow-up and when, so you can send it yourself.
Watch this quick explainer:
Where Do I Reply to Leads?
You reply directly in your Instagram DMs. DM Tracker links you to each lead:
On mobile (iOS & Android): DM Tracker opens the Instagram conversation directly
On desktop: DM Tracker links to the lead's Instagram profile
How Do Contacts Get Into DM Tracker?
Two ways:
Manually: Go to the Outreach page and add Instagram usernames
Automatically via ManyChat: Once connected, any lead who receives or replies to a ManyChat automation is tracked automatically
Leads from before you connected ManyChat need to be added manually.
Want Help Getting Set Up?
Book a free strategy call and we'll walk you through everything: Book a call