DM Tracker's automated follow-up tracking system ensures no leads fall through the cracks by intelligently staging conversations based on reply timing and follow-up completion.

The system automatically moves leads through customizable stages, helping you maintain consistent communication without manual tracking.

The initial follow-up stage is triggered based on the lead's last reply. After X number of days from their last message, they will automatically appear in your first follow-up stage (e.g., "1-Day Follow-Up").

After the first stage, the system tracks time based on when you completed the previous follow-up, not the original reply date.

Example Flow:

This progressive timing ensures appropriate spacing between follow-ups while maintaining consistent engagement.

Use this when you've successfully followed up with the lead and want them to continue through the follow-up sequence. The lead will automatically move to the next stage based on your configured timing.

Use this when:

Important: Marking as "No Follow-Up Needed" removes the lead from all future follow-up stages.

If you accidentally mark a follow-up as complete or no follow-up needed:

Follow-ups are marked as overdue after 1 day in any stage. Once a lead has been in the same follow-up stage for 24 hours without action, they receive an overdue badge.

The system displays progressive overdue badges:

This visual system helps prioritize which follow-ups need immediate attention.